The Challenge
Rep. Mark Takano was first elected in a very competitive 2012 race, and was the first openly gay person of color ever elected to Congress.
Since his first campaign, Rep. Takano had been with the same digital firm and his online fundraising had stagnated during major grassroots fundraising moments in the 2018 and 2020 election cycles. Their team came to us looking to grow and expand their digital presence.
How do you revamp and innovate a stagnated digital fundraising program for a sitting Member of Congress in a safe district?
Our Approach
Grow Rep. Takano’s digital reach through creative list work and new mediums, while communicating his story and policy passions to Democrats everywhere.
Until hiring Momentum Campaigns, Rep. Takano’s digital presence existed solely in email fundraising. For a 8 year old program, the active engaged email universe left a lot to be desired.
Our team started by reengaging untouched contacts with creative “welcome back” messaging via email, and a new revenue stream from Rep. Takano: peer-to-peer texting.
Anecdotally, Rep. Takano's team conveyed to us their excitement and surprise to see donations flowing in from supporters who hadn't given in years and supporters who had lost touch with the campaign over the years.
Momentum Campaigns passionately disagrees with most of our competitors in the industry, who believe that massive paid acquisition plans should be your Step 1. We do the hard work to first reengage and find hidden value in your existing lists and infrastructure to make sure that everything has been done to organically engage in online fundraising.
Our contact re-engagement and list work successfully doubled Rep. Takano's active email audience to over 31,000 contacts within our first three months of work — without any paid acquisition or deliverability problems.
Content Samples
The Final Result
We were able to revitalize his digital fundraising operation – adding SMS fundraising to create an additional stream of revenue. We converted over 2,600 new donors through email and SMS programs, maximizing Congressman Takano’s 2022 cycle fundraising.